Optimizing a website is considered to be the hardest of all as the same techniques do not work for everyone due to the constant change in the search engines algorithm, your Search Engine Optimization (SEO) tactics also need to change constantly along with competing with your competitors to be in the first page of the Search Engine Results Page (SERP).
Doing all the above on your own is a task in itself that will consume most of your time but the good news is that there are plenty of SEO tools available in the market that does this for you easily without you spending much time doing these tasks.
In this article, we have discussed 10 such tools that you need to succeed in ranking high on SERP’s;
Serpstat is a go-to tool if you are looking for a combined tool that provides both backlink analysis along with providing historic data for higher ranking Search Recon. This tool not just gives you an SEO aid but also helps in running content marketing and ad campaigns which is just an add-on above its other features.
This comprehensive tool does PPC analysis, keyword research, and competitor research along with keeping a backlink track of your competitors. Serpstat is relatively easy to use and the overall tool is not at all complicated.
The website analysis feature helps in monitoring the URL and domain of the website along with in-depth research of its SEO and PPC. This helps in gathering information about your competitors. Its backlink analysis tool can be used to gather information on your competitor’s backlink strategies along with backlink data of your website over the last two years. Keyword research not just helps in finding the right keyword for SEO but also helps you identify your competitors. Also, the Site Audit feature helps you to clean your website so that the page speed improves, and no error message is generated. The best part is that there is a 30-day free trial policy for you to analyze if this tool is useful for your website or not.
If you are looking for the top SEO tools, you will definitely come across Ahrefs as this is one of the best SEO and content marketing tool available in the market
As we know that SEO and content marketing go hand in hand and this tool also offers backlink analysis hence you need to explore its free version to understand how powerful this is.
A few of the important features of Ahrefs are;
- Best at analyzing backlinks due to the enormous backlink database availability. This tool can provide detailed backlink data of any website, be it your or your competitions, this tool is the best one in the market to do so.
- Analyzing competition by identifying keyword opportunities in their content for a better chance at moving a step ahead of your competition.
- Tracking keyword success using a position tracker tool to analyze the ranking of keywords on various devices and target for the right keywords to move up in ranking.
Ahrefs offers many other competitive features as well, which makes it a must-to-have SEO tool for digital marketers.
Moz is one of the most popular SEO tools in the market for auditing a site and tracking its rank. It is also used for keyword research and backlink analysis, in fact, Moz is one such tool that can do almost anything related to SEO. Moz provides an industry-standard metric to find the website domain authority and page authority. You can also use the extended version of tools like MozPro Advance and MozBar browser extension to allow the analysis of Moz scores and SEO info in the browser.
Moz helps you in keyword analysis by tracking the rank of the used keywords and finding new keywords that rank higher. This tool also is used in finding competitors for the keywords you are using which further aids in competitor research. Metrics such as domain authority helps you to analyze if you need to build more backlinks. This tool also crawls through your entire site to analyze if all the paths work and the site is error-free. The only limitation with this tool is that the tool provides only with US database and metrics. You can use Moz free for 30 days to analyze the usefulness of this tool after which you will have to pay a nominal price for this tool.
Raven provides a suite of tools for all your SEO needs which allows you to just invest in one tool to take advantage of its vast features such as;
- Site SEO Auditor
- Competitor Domain Research
- Marketing Reports
- SERP Rank Tracker
- Keyword Research
- Keyword Rank Checker
- Backlink Checker
- Link Spy
- Social Media
These are not all and there are 20 more tools that you can use to boost your website’s ranking in the search engine results page (SERP)
The motto of the company is that you need not go someplace else to find some other tool as their tool is a one-stop-solution for all marketers.
Raven gives you so much information about how to improve your website that there is no guess-work involved. When we talk about comprehensive SEO tools, this comes on the top of the list. The tool tells you exactly what needs to be done next.
If you are using these tools, set aside enough time to understand and learn how each feature works for the benefit of your site. Raven tool provides you with so much data that the information harnessed can really make a difference in your website ranking. For the features this tool provides, the pricing is quite competitive, and you will not regret paying for these sets of tools.
If you have been into the field of digital marketing for a while, you must definitely have come across the name SEMrush as it is one of the most popular SEO tools in the market and why not when this tool can do keyword research for you along with providing information on similar keywords, listings, products, related ads, etc. Along with all these, this tool also helps by providing you with competitor’s strategies along with the capability to give you information about how much traffic your competitors are getting from paid ads.
In the world of SEO, you cannot survive if you do not have a decent keyword research tool and while free tools are great but to do serious SEO, you need to invest in good quality SEO tools like SEMrush to be able to compete for ranking higher.
You can also glance into your competitor’s ads using this tool which will help you save a lot of time and money. Another useful feature is that you can gain information about the backlinks of your competitors. So many features integrated into one tool means you will need a little time to learn to utilize all these useful tools in your benefit. You can test this tool for free for a few days, but it is not free, hence you will have to pay for a premium account to access all these useful features.
As the name itself suggests, this tool is used to create a buzz by helping you promote your products, services, and content by building links and email marketing.
BuzzStream provides tools that help in email marketing, keyword research, domain research, competitor research, and project management which is very similar to the all-in-one types of tools hence the options may be a bit daunting but you can only make use of the features you really need and ignore the rest.
When you use this tool for keyword research, it not just looks for the right keywords but also provides you more detailed information about those keywords such as other websites using the same keywords which help you identify your competition which you were unaware of. The tool further helps you gain information about the ranking, age, authority and social media accounts of the competition domains and helps you create the authors’ list who write for them so that you can eye on their strategies. Of course, this tool is not free, but the cost is nominal when compared to the comprehensive features it provides.
Google Search Console:
When we are talking about SEO tools, how can we ignore Google’s own SEO tool? Let’s be honest, most marketers aim to rank higher on Google hence they focus on this popular search engine the most hence you just cannot ignore to use Google’s own tool which is absolutely free to use.
Google Search Console, which was formerly known as Webmaster Tools, can be used to understand how Google perceives your website. This tool can be used to fix site crawl errors, including sitemaps of your site and measure your website traffic.
This tool also enables you to find if your site has been affected by malware, the backlinks your site has received, and the keywords people are using to find your website in the search engine. Obviously, this tool only talks about the results in Google’s SERP but do not worry as it will be almost the same in all the search engines.
Google Search Console can be best used for understanding your organic performance, analyzing organic data and audience targeting, some SEO and security monitoring of the website.
Obviously, this is not as comprehensive as other tools, but you need to ignore this as it is a free tool. Do not expect this tool to give you information about your competitors.
Google Search Console needs you to authenticate your website, and that’s it, it is so easy to use that you do not need to train for it.
Do not forget to use Bing Webmaster as well along with Google Search Console.
Why handle all the SEO work such as link building organically when there are such useful tools available in the market that can help you do it in seconds? Ontolo is one such tool that helps you with research which further helps in link building. At a nominal price, you get to use an SEO tool that handles almost everything saving tonnes of your time.
Let us explain a few simple steps of using this tool which will make you more confident about how good it is. The main purpose of this tool is to bring in front of you the various link opportunities for you to choose from, you just need to type the kind of links you are chasing such as blogs or magazines and then run a search, this tool will provide you with results in the form of a well-organized spreadsheet and you just have to reach out to these domains for link building. Obviously, the rest you need to do strategically by approaching these domains to link with your site and the tool has no role in that part but using this tool you can discover hundreds of useful domains you can approach for link building and you will never run out of the list.
This tool can also be used to find opportunities for guest posting. Most tools focus on the on-page SEO but surprisingly Ontolo is all about off-page SEO to grow organic traffic by link building so that your website gets the opportunity to become authoritative.
The toughest part about link building is finding the right sites to link to that will be of advantage to your site and with the help of Ontolo, you can find hundreds of such websites that increase the chances of your website to rank higher by finding the right backlink opportunities.
Screaming Frog is a crawler which helps in optimizing the site by finding broken links and fixing them with redirects.
This SEO crawling tool or SEO spider has been designed to collect technical issues with the site and to provide SEO recommendations for it. You can analyze all the titles and metadata along with crawling through the entire site to fix duplicate content and broken links.
This tool can also be used to generate the XML sitemap of your website to connect with Google console and Analytics.
Another feature which is quite popular with this tool is its Link score which lets you identify the pages which do not have enough internal or external links so that you can analyze by comparing the page with the ones which are doing well and increase the number of links to achieve the desirable score.
Screaming Frog lets you use its features for free before you decide to invest in this tool.
Yoast SEO is considered as the top WordPress SEO plugin, which also has a free version with limited features for everyone to use. Yoast SEO is a one-stop SEO solution for WordPress websites that has both On-page and Off-page SEO features that help in creating well-optimized content increasing its organic reach.
This plugin can be used for SEO checks as well as readability checks of the content to improve the quality of the content. The readability check helps in optimizing the content based on SEO rules so that the content published is optimized for the users.
The most important feature Yoast SEO provides is keyword optimization which helps you include the right keywords within the content and avoid overuse of it. The tool also has a search engine preview section which lets you change SEO title and enter meta description that would be displayed in the search engine result page (SERP).
Yoast SEO also lets you set canonical URLs to avoid any duplicate content. Another Off-Page SEO feature is link suggestions provided by this tool that helps in the internal linking of content within the site.
Other features are creating a sitemap, optimizing permalinks and optimizing for more than one keyword and its synonyms.
Search Engine Optimization (SEO) is an important part of digital marketing which needs to be paid attention to as search engines do not care for contents that are not optimized.
After all, search engines are the major source of traffic for most websites hence optimizing the website for search engines should be your top priority. As we all know that optimizing the site on your own is great, but it is not a small task which you can do and forget, it needs constant tweaks from you which would require you to spend a lot of time doing so hence many large-scale organizations hire dedicated SEO experts to do so but if you are a digital marketer or an entrepreneur running a small firm, you will need to find an economical and alternative solution to this.
Organic ranking is not simple to achieve and frankly, there is no right way of pushing your website to the top of the search engine results. The only technique that has been known to work is formulating an effective strategy by trial and error and sticking to it in a long run along with the usage of effective SEO tools to reach the first page of Google.